Specialty Cut Flowers

February 21, 2019  |  10 a.m. – 5:30 p.m.  |  La Crosse, Wis.



Jeanie McKewan, Brightflower Farm


  • Choosing professional varieties
  • Growing transplants
  • Field management
  • Harvest and post-harvest techniques
  • Marketing options



Discover how to make your cut-flower farm bloom. This course covers all facets of operating a profitable cut flower farm, from planning what to grow and how to grow it to delivering the right product to your buyers to build lasting relationships.

Jeanie McKewan of Brightflower Farm on the Wisconsin-Illinois border has been growing and selling flowers since 2006, serving floral designers and wholesale accounts. She’ll talk about growing and harvesting techniques, storage requirements, and records to keep, as well as ways to create winning relationships with your customers through product choices and management techniques that result in a profitable flower business.


Presenter bio:

Jeanie McKewan
Brightflower Farm was started in 2006 by Jeanie McKewan. Jeanie uses her years of education and small business experience, and a fabulous staff, to keep the farm running and profitable. The farm is located in NW Illinois and SW Wisconsin and grows many varieties of specialty cut flowers and plants for designers, flower shops, and various wholesale markets. Her flowers and plants are available from March through the Holidays. Growing flowers and plants in all the stunning colors of nature is her passion and she feels incredibly fortunate to be able to earn a livelihood providing people with local beauty!



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